Ecommerce is something which substantially evolves,ecommerce solutions like Amazon come on stronger than ever with their value proposition. As a result, many online retailers feel that they would be defeated if they do not sell through Amazon despite the major downsides to relying too heavily on this giant online store builder. However, surprisingly enough, the majority is not selling on Amazon and more than two-thirds of store owners are generating only 6.2% of their sales from Amazon. If you provide an online store powered by all the aspects of both beauty and practicality, you will give consumers a reason to come back to your site to sell online.
Tap Into Customers Wants
Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as helping you to discover trends that can lead to new areas of growth and opportunity. This insight can help you refine your digital marketing strategy, your products and services while at the same time help you better anticipate the needs of customers.
Shipping Policy
From same-day shipping to two-day shipping for free, Amazon has various options in that department. Why are consumers more inclined to buy in-store than online for this specific group? Your goal could be to examine the difference between the in-store and online experience for this audience to better understand how they are interacting with the marketing materials involved in the purchasing path.
Mobile Shopping
Fortunately, mobile shopping is not exactly one of Amazon’s strengths. Therefore adopting new mobile technologies like mobile image recognition, personalized push notifications, augmented reality applications, and much more can help you garner tech-savvy consumers’ traction and deliver them different experiences.
Having a Good Cause
If you sell your product with a good cause, you will not only help consumers make a difference in the world but also develop a socially conscious brand identity along with a strong sympathy from your audience. There is not a one-size-fits-all approach as every product line has its own unique audience and message.
Author - Pragyan Sharma
Content Writer at Buildabazaar - The best ecommerce solution provider in India.
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Starting an online business can be daunting. Regardless of how easy it’s sometimes portrayed, building an online business takes a lot of time, energy, effort, and sometimes money. Those initial roadblocks and hurdles for a new project always seem to stall ideas and kill dreams. So what do you do when you when you know you want to create online store, but you’re just not quite ready to build a business yet?
Well, there are some steps you can take towards building your online business even if you’re not ready to start selling products yet. These steps are not only easy to get started with but they can also go a long way in helping make your future business much more successful. Understanding That Your Product Is Market Fit: The better the match between the group of people and the product, the more successful a business tends to be. This is called product/market fit and finding it is one of the most important things to work towards when you launch any new business. Choosing The Right Ecommerce Platform: Selecting the right ecommerce solution provider for your business is the most important part. Here comes the step of improving and increasing your chances of success, or more precisely the profit you are making - by doing a proper market research for the niche and demand of your products. Building A Right Audience:
By starting with an audience and learning more about them. Their needs, their wants, their pain points. We stand a better chance at understanding what products this group requires, and of course, what they will spend money on. Marketing Your Service/Product: It’s important to know before you start that just because you build something online does not mean that people will automatically come and start signing up to be a part of it. Most of the time it takes patience and sending out your first newsletters to friends and family before you actually start building any kind of audience. Author - Pragyan Sharma Content Writer at Buildabazaar -The best ecommerce platform in India |
Malvi Modi
Renowned in Buildabazaar for her “out of the box” approach, Her obsession is to reach optimal production outcomes and achieve great results for the company. She has been instrumental in branding the company and building the online business.She loves watching movies and big fan of Shah Rukh Khan. Archives
August 2017
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