Your store launches only once. You want to use the launch as a chance to get as much traffic and attention as you can. Before you become a seasoned marketer with big sales, there are a number of things that you can do to get traffic to take advantage of a grand opening. Here are some of the proven ways to drive traffic: Know Your Audience:Everything about your website, from its colour scheme, font sizes to its contents and tone of voice, needs to speak to your target market. If your website tries to speak to everyone on the planet, you will end up not engaging anyone in particular. Speed Up Your Site:Clean up your website by reducing image sizes, using a caching plugin, and keeping your code clear of any unnecessary inclusions. As a useful side effect, you’ll also get a boost in search rankings. This is one of the most overlooked, yet incredibly important, pieces of the Internet puzzle. Readable Text:Typos and poor grammar send out the wrong signals to your visitors. If people are going to part with their hard-earned cash, they need to trust your business. Spelling errors and grammatical mistakes make your company appear less trustworthy. Text that’s difficult to read is an instant turn-off for almost any visitor. Easy Navigation And User Experience:Elements such as navigation should be as intuitive as possible. When you have a website that is hard to navigate, visitors are likely to just leave. Think about your most important pages on your site. Make sure those are in your navigation bar and properly labeled. Call To Action:Providing clear calls to action in the body of your content can compel users to continue further in your site. When is the perfect time to ask a visitor to take an action on your site? Just after they’ve finished reading an article. At that moment, they are the most engaged with what you have to say. Source: SaaSGeek AuthorPragyan Sharma
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Instead of enlisting up a series of what to watch, try and spend some time on which tech trends are shaping up the ecommerce business horizon today. Artificial intelligence, software-defined networking, hyper-convergence, Internet of Things, and cyber security – these terms gathered a lot of mass in the cyber sphere in the enterprise ecommerce solutions, and continue to be the buzzwords in the first quarter of 2017. Let’s read more about these trends in detail which would be helpful to create online store:
Artificial Intelligence:
Smart machines and intelligent apps might be the next trend to follow. These apps will be able to harness the power of machine learning and artificial intelligence algorithms to find faults, make recommendations, and auto correct problems. You can use them to increase productivity or to increase customer satisfaction.
Internet Of Things (IoT):
More connected devices are becoming part of the IoT network. Even the big players are also entering the market with their own solutions like IBM, Google, and Microsoft, amongst those who are trying to capture this market. Future infrastructure planning might require an understanding of robotics and safety precautions for physically moving parts. IoT could take IT into new territories of planning and management. Chatbots And Software networking:
Neither business social networking nor the chat-room type of workplace communication is anything new. Slack, a business-focused messaging platform provider, has evolving messaging apps beyond simple text communication tools to include commerce, file sharing, artificial intelligence, and more. Soon enough, its unprecedented growth enticed some big players like Microsoft and Facebook to enter the market as well.
Augmented And Virtual Reality:
The biggest impact in the day-to-day use of AR and VR technology will probably be in the work-space adoption. Workers will be able to communicate and collaborate using these technologies. It will become as common as a phone call. With major players like Microsoft, Facebook, and Google trying to bring the best products to the market, 2017 should be a great year for AR and VR.
Source: SaaSGeek
Author - Pragyan SharmaContent Writer at Buildabazaar - Best enterprise ecommerce platform in India. |
Malvi Modi
Renowned in Buildabazaar for her “out of the box” approach, Her obsession is to reach optimal production outcomes and achieve great results for the company. She has been instrumental in branding the company and building the online business.She loves watching movies and big fan of Shah Rukh Khan. Archives
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