Ecommerce is something which substantially evolves,ecommerce solutions like Amazon come on stronger than ever with their value proposition. As a result, many online retailers feel that they would be defeated if they do not sell through Amazon despite the major downsides to relying too heavily on this giant online store builder. However, surprisingly enough, the majority is not selling on Amazon and more than two-thirds of store owners are generating only 6.2% of their sales from Amazon. If you provide an online store powered by all the aspects of both beauty and practicality, you will give consumers a reason to come back to your site to sell online.
Tap Into Customers Wants
Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as helping you to discover trends that can lead to new areas of growth and opportunity. This insight can help you refine your digital marketing strategy, your products and services while at the same time help you better anticipate the needs of customers.
Shipping Policy
From same-day shipping to two-day shipping for free, Amazon has various options in that department. Why are consumers more inclined to buy in-store than online for this specific group? Your goal could be to examine the difference between the in-store and online experience for this audience to better understand how they are interacting with the marketing materials involved in the purchasing path.
Mobile Shopping
Fortunately, mobile shopping is not exactly one of Amazon’s strengths. Therefore adopting new mobile technologies like mobile image recognition, personalized push notifications, augmented reality applications, and much more can help you garner tech-savvy consumers’ traction and deliver them different experiences.
Having a Good Cause
If you sell your product with a good cause, you will not only help consumers make a difference in the world but also develop a socially conscious brand identity along with a strong sympathy from your audience. There is not a one-size-fits-all approach as every product line has its own unique audience and message.
Author - Pragyan Sharma
Content Writer at Buildabazaar - The best ecommerce solution provider in India.
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Malvi Modi
Renowned in Buildabazaar for her “out of the box” approach, Her obsession is to reach optimal production outcomes and achieve great results for the company. She has been instrumental in branding the company and building the online business.She loves watching movies and big fan of Shah Rukh Khan. Archives
August 2017
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