Which payment gateway should you use to build online store? With dozens of online payment processing options to choose from, it can be a complicated decision. Most difficult task isn’t only to decide which platform is the best one, but also the different factors that you need to take into consideration when deciding which gateway is best for your specific needs.
Is the payment gateway supported on your ecommerce platform? Which ecommerce platform are you going to be using? Something SaaS-based like BuildaBazaar or Shopify, perhaps? Whichever platform you’ve chosen to create a store, where possible, choose a payment gateway that already has a plugin for your platform. Do you want a payment gateway and merchant account or an all-in-one payment service provider? Some payment providers such as SagePay or PayPoint offer just a payment gateway. They require you to have your own merchant account. Other payment providers such as PayPal, which is used by BuildaBazaar, offer a combined payment gateway and merchant account. What are the fees? Payment gateways and merchant accounts charge various different fees that can include monthly fees, fixed fees per transaction, variable fees based on a percentage of transaction amount. You can use a comparison website such as PaymentBrain to get an overview. Does the payment gateway do what you need? Perhaps you want to act as a marketplace, taking payments on behalf of sellers who are listing on your site. Perhaps you want all your payments under one roof? Most payment gateways like direcpay and Billdesk, provide the integration, which are used by BuildaBazaar helping customers in easy payments. How long is the contract? Historically, some payment providers have been known to lock merchants into lengthy contracts of two years or more. This can be a problem if you find you’re not happy with the provider for some reason after signing. Other providers are happy to have merchants using them on a monthly rolling contract. Make sure you understand which sort you’re signing up to. BuildaBazaar provides a proper pricing plan for everyone ranging from Silver, Gold, Gold plus. And a free trial of 15 days. Source: SaaS GeeK
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If you already have a business website, a good option is to integrate a standalone shopping cart—including open-source shopping carts—for ecommerce functionality. This is a good fit for those who want more control but would otherwise need technical expertise to host and manage an ecommerce site.
Another option that suits every online store builder is hosted ecommerce software. A hosted solution will provide everything from domain name registration to the tools you need to build an ecommerce website, including the shopping cart, with minimal tech and website design knowledge required. To find the best fit for your business, you need to look at what is most important to you and research the vendors offering complete ecommerce solutions. Bigcommerce: Bigcommerce offers ample features for hosting, store design, SEO, mobile commerce, marketing and inventory—plus you can integrate your online Web stores with eBay listings from within the Bigcommerce platform. Intuit's ecommerce: It offers a simple point and click interface that makes it easy to create and publish a store that you can update at any time. With Intuit Websites, you'll get everything needed to design and launch an online store, including the domain name, hosting, the SimpleStore ecommerce software, a site builder tool and online payments via Intuit merchant accounts. BuildaBazaar: It has plans for both small and big store owners. It provides email-marketing, marketplace integration with big platforms, has digital catalogue management, CRM, CMS. It has analytics and reporting, SEO optimization, logistics support, social media apps, customer support apps and templates too to customize. Shopify: Shopify hosted ecommerce lets you pick a template, optimize the design, add a product catalog, organize your products and create blog posts from a single administration dashboard. Marketing tools for SEO and coupon codes to help sell items are also available. Shopify integrates with Google Analytics; this lets you automatically track customer purchases and shopping cart transactions connected to Google Analytics data. Source: SaaS GeeK Why is SEO Important for Ecommerce? - to make sure that your products can be found easily on search engines. A large part of effective Search Engine Optimisation (SEO) is to ensure that the pages of your site appear as relevant as possible to a search engine for the search terms (keywords) that your prospective customers are using.
Ecommerce platforms like BuildaBazaar, Shopify and Bigcommerce offer such SEO features and some of them are even advanced. BuildaBazaar offers SEO optimization to enhance search engine rankings and discoverability of the store. Odigma - a tool, optimises the site from a code, content, performance, links and mobile perspective which helps in achieving that #1 ranking on SERP. So what things should be kept in mind before choosing the best ecommerce platform for SEO? Independent Navigation Links: Some ecommerce platforms like BuildaBazaar will automatically generate the navigation links in your menus using the same names as the products and product categories in your online store. Independent Page Titles: There is a strong correlation for Page Titles that include a key search term. Some ecommerce platforms will automatically generate page titles using the same names as the products and product categories in your online store. Independent Page URLs: The Page URL is the location of the page as shown in the address bar of the browser. There is good correlation for Page URLs that includes a key search term. Some platforms will automatically generate these too. Independent Meta Descriptions: Some ecommerce platforms will automatically use the description shown on the page to create a default Meta description without giving you the option to independently control the text that appears with your Google listing. Integrated Blogging Platform: Few sites have products that are so unique and newsworthy that other sites will want to link directly to your commercial pages. You are far more likely to attract external links by having a blog that contains topical, engaging and shareable editorial-style content. Own Domain Name: A domain name is the unique name by which your website is found on the internet. Having your own domain name is the single most important factor to consider when you create online store. Source: SaaS GeeK Starting up an online business is a herculean task, but it can make you a millionaire too - if you will be careful with what steps to follow.
Marketplaces like BuildaBazaar are giving tremendous opportunities to every business owner to scale their businesses and earn good money. However, without looking at the factors important for starting up an online business - one could dig deep into losses. Here are some principles to follow, which certainly will help in not losing any money: Using Search Keywords Customers want to buy the product they want and are given a lot of options - search keywords being an important one. Getting into the mind of the customer is a good way to go about it. For example, if you want to search for “how to sell online’ - Use everything from ‘sell online, ‘online selling’, online sell, online sales, sell online in india, sell online india, etc - including typos. Marketing On Marketplaces Many startups expect the listing process would be immediately followed by hundreds of orders. But, it’s very difficult to market your product on marketplaces as there is no actual interaction with customers. Go through seller help guides on each marketplace and make a detailed plan. Ninety per cent of marketing is done at the stage of listing the product. Stay In Touch With Employees Of Marketplaces Social media platforms, such as Facebook, LinkedIn and Twitter are there to get in touch with them. A lot of marketplaces help creative entrepreneurs increase their sales by promoting their products. Make them believe in your potential and convince them you mean business. Sell Your Stories To Media Aim at the bloggers for making recommendations. Make people who are influential speak about your product. The press always looks for good stories. Be persistent, but not clingy. Find journalists online and mail them your story. Stay A Step Ahead Always Investing in the right resources is crucial in beating competition. You have to compete with existing sellers. Many sellers on marketplaces are shopkeepers who have a set pattern and employees. Make use of the digital knowledge you have, that your competition doesn’t. If you want best eCommerce Software for your business Click Here Source: SaaS GeeK Every day Indian ecommerce grows a little bigger. Running an online business opposed to an offline one can help a seller avoid obstructions and difficulties like limited shopping hours, restricted access, work pressure etc.
But ecommerce has an ugly side too - and every online seller needs to know about it. Watch out for these ecommerce issues when you sell online : Cash On Delivery Slowing Down Business COD has problems like theft, added expenses, restricted cash flow and work delays. In addition to logistic services sellers, reverse logistics also pay for the collection and remittance of the cash collected. Online payment is catching on in many cities but it won’t lead to complete cashless transactions anytime soon. Customer Loyalty Getting High-maintenance Customer loyalty programs can draw in more consumers and even make them stay put. But this costs money, causing customer acquisition expenses to skyrocket. When it comes to ecommerce people like to explore. Considering the Indian consumer, price is what makes them wander. Ecommerce Is Ever Changing The methods and strategies of conducting ecommerce are never constant. They are subject to change regularly. New technology is another reason for change. With continuous change being a requirement it becomes difficult to keep track of what is going on. Ecommerce Regulations Ecommerce’s newness causes issues from the legal perspective. FDI is another legal difficulty for ecommerce groups. It is important to know your role is in the online market and in what way you are legally bound. But with insufficient legal information you may be in for trouble. Cyber Crime Online sellers try very hard to be trustworthy. So if one seller on a marketplace sells fake goods, the entire marketplace becomes a suspect. Upon closer inspection, buyers engage in fraudulent activities too. Source: SaaS GeeK |
Malvi Modi
Renowned in Buildabazaar for her “out of the box” approach, Her obsession is to reach optimal production outcomes and achieve great results for the company. She has been instrumental in branding the company and building the online business.She loves watching movies and big fan of Shah Rukh Khan. Archives
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