With more customers shopping online than ever before, and ever-increasing competition for attention, online businesses will only be able to maximize their success if they learn how to build on organic engagement in social media. And besides that, there are plenty of tools available to help you along the way. If you run an eCommerce business, you’re probably well aware of the increasingly important role social media plays in the evolution of online selling. Here are some of those: Post Frequency And Content:It can be a special offer, news or any kind of information as long as it’s eye catching, moving or inspiring to your followers. This means you will need to be in touch with your audience in order to know their preferences and lifestyle since publishing the right content will improve your chances of having your post shared. Using Pictures:A good picture has to have a relevant link with it that will redirect traffic to your website, blog or piece of news you want your followers to read. In return you will get many more likes, readers and of course, buyers. However, it is counterproductive to overuse this resource, alternate this type of post with others including questions, news and phrases. Social Icons:This way your followers will be enticed to share your posts increasing the chances it will be seen by other people and get more “Likes”. You can add icons on your website, blog, newsletters, in your mail signature and in specific articles of your blog. Call To Action:Perhaps with all of this information on how to post, we forget that the simplest choice is usually the best solution. If you want a like on a comment then let your fans know you would like to know their opinion, whether they support what you are sharing. Word of Mouth Marketing:Lately social networks have become valid platforms customers use to look at product reviews before deciding to buy something. Adding an application that enables your followers to leave comments and rate their purchase experience works as an extremely powerful factor in order to strengthen your credibility and your customers trust. Source: SaaSGeek AuthorPragyan Sharma
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Olapic:Let customers shop your Instagram posts. Olapic's Tapshop turns your Instagram feed into an e-commerce storefront that links individual posts to product pages. Additionally, an analytics tool is also available to track performance, conversions and ROI, so you can see what works and plan ahead for future campaigns.Soldsie:Soldsie's Comment Selling system eliminates all the back-and-forth communication by streamlining transactions. All customers have to do is comment under a photo to make a purchase, and Soldsie automatically adds the item to their shopping cart for fast, easy checkout.
Shopial:Shopial takes products from your online store and features them on your Facebook Page and Pinterest boards. Just install the Shopial Facebook app into a new tab on your Facebook Page and Shopial will import products into a customizable Facebook shop.
Beetailer:Beetailer, lets online merchants import their store into Facebook. After the initial migration, the system is basically hands-free. Included in the service are marketing tools like campaigns and promotions, detailed analytics, and integration with existing checkout systems.
inSelly:Sellers can upload a photo on Instagram, add the hashtag #inselly, and then log in to their inselly.com account to add product descriptions, prices and other details. inSelly also makes it easy for customers to make purchases. All they have to do is comment the hashtag #soldtome under the Instagram post containing the item they wish to buy.
Author - Pragyan Sharma
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Malvi Modi
Renowned in Buildabazaar for her “out of the box” approach, Her obsession is to reach optimal production outcomes and achieve great results for the company. She has been instrumental in branding the company and building the online business.She loves watching movies and big fan of Shah Rukh Khan. Archives
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