Your store launches only once. You want to use the launch as a chance to get as much traffic and attention as you can. Before you become a seasoned marketer with big sales, there are a number of things that you can do to get traffic to take advantage of a grand opening. Here are some of the proven ways to drive traffic: Know Your Audience:Everything about your website, from its colour scheme, font sizes to its contents and tone of voice, needs to speak to your target market. If your website tries to speak to everyone on the planet, you will end up not engaging anyone in particular. Speed Up Your Site:Clean up your website by reducing image sizes, using a caching plugin, and keeping your code clear of any unnecessary inclusions. As a useful side effect, you’ll also get a boost in search rankings. This is one of the most overlooked, yet incredibly important, pieces of the Internet puzzle. Readable Text:Typos and poor grammar send out the wrong signals to your visitors. If people are going to part with their hard-earned cash, they need to trust your business. Spelling errors and grammatical mistakes make your company appear less trustworthy. Text that’s difficult to read is an instant turn-off for almost any visitor. Easy Navigation And User Experience:Elements such as navigation should be as intuitive as possible. When you have a website that is hard to navigate, visitors are likely to just leave. Think about your most important pages on your site. Make sure those are in your navigation bar and properly labeled. Call To Action:Providing clear calls to action in the body of your content can compel users to continue further in your site. When is the perfect time to ask a visitor to take an action on your site? Just after they’ve finished reading an article. At that moment, they are the most engaged with what you have to say. Source: SaaSGeek AuthorPragyan Sharma
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With more customers shopping online than ever before, and ever-increasing competition for attention, online businesses will only be able to maximize their success if they learn how to build on organic engagement in social media. And besides that, there are plenty of tools available to help you along the way. If you run an eCommerce business, you’re probably well aware of the increasingly important role social media plays in the evolution of online selling. Here are some of those: Post Frequency And Content:It can be a special offer, news or any kind of information as long as it’s eye catching, moving or inspiring to your followers. This means you will need to be in touch with your audience in order to know their preferences and lifestyle since publishing the right content will improve your chances of having your post shared. Using Pictures:A good picture has to have a relevant link with it that will redirect traffic to your website, blog or piece of news you want your followers to read. In return you will get many more likes, readers and of course, buyers. However, it is counterproductive to overuse this resource, alternate this type of post with others including questions, news and phrases. Social Icons:This way your followers will be enticed to share your posts increasing the chances it will be seen by other people and get more “Likes”. You can add icons on your website, blog, newsletters, in your mail signature and in specific articles of your blog. Call To Action:Perhaps with all of this information on how to post, we forget that the simplest choice is usually the best solution. If you want a like on a comment then let your fans know you would like to know their opinion, whether they support what you are sharing. Word of Mouth Marketing:Lately social networks have become valid platforms customers use to look at product reviews before deciding to buy something. Adding an application that enables your followers to leave comments and rate their purchase experience works as an extremely powerful factor in order to strengthen your credibility and your customers trust. Source: SaaSGeek AuthorPragyan Sharma The best website design to create online store depends on many factors, but professionalism is one quality you don’t want to ignore. You want your potential clients to immediately feel attracted to your products and services and to feel confident in your ability to sell your products online. Before you decide on a design, consider visiting a few competitors’ websites. You don’t want to copy a competitor’s website, but you can get a feel for the industry standards and the level of creativity to employ these ecommerce website solutions: High-Resolution ImagesIf you sell products, for instance, you’ll want to include photographs of your projects — preferably taken by a professional photographer. Keep in mind, however, that page load speed matters. Stick to one or two high-impact images per page, so your website loads quickly and easily. Plenty of White SpaceBreak up content into small chunks and leave white space between them. Use large headings and subheadings, as well as numbered and bulleted lists to help viewers find the information they want. White space gives the eye a break and lets the design breathe - think of it as blank space. Limited Fonts and ColorsChoose no more than two or three fonts — and use a limited color palette. You might use several shades of the same color to add variety to your site, but you don’t want the page to look like a rainbow. Think about the type of business you run when selecting fonts and colors. On the other hand, a website design firm can get away with more creativity and color. Clarified Value PropositionOn your home and landing pages, make sure potential clients or customers know exactly what you offer. Add a photograph for a product, so customers can see what they will buy. Explain why you’re in the business, what you hope to help your customers achieve, and why they can depend on you. Responsive DesignA responsive design adapts to the screen on which it is viewed. The text, images, and other elements rearrange themselves to fit the screen, and the font sizes change so the viewer can read the text. A responsive site is much easier to maintain than a dedicated mobile-friendly site. In other words, you’ll rank higher in the search engines with this type of design.
AuthorPragyan Sharma
Olapic:Let customers shop your Instagram posts. Olapic's Tapshop turns your Instagram feed into an e-commerce storefront that links individual posts to product pages. Additionally, an analytics tool is also available to track performance, conversions and ROI, so you can see what works and plan ahead for future campaigns.Soldsie:Soldsie's Comment Selling system eliminates all the back-and-forth communication by streamlining transactions. All customers have to do is comment under a photo to make a purchase, and Soldsie automatically adds the item to their shopping cart for fast, easy checkout.
Shopial:Shopial takes products from your online store and features them on your Facebook Page and Pinterest boards. Just install the Shopial Facebook app into a new tab on your Facebook Page and Shopial will import products into a customizable Facebook shop.
Beetailer:Beetailer, lets online merchants import their store into Facebook. After the initial migration, the system is basically hands-free. Included in the service are marketing tools like campaigns and promotions, detailed analytics, and integration with existing checkout systems.
inSelly:Sellers can upload a photo on Instagram, add the hashtag #inselly, and then log in to their inselly.com account to add product descriptions, prices and other details. inSelly also makes it easy for customers to make purchases. All they have to do is comment the hashtag #soldtome under the Instagram post containing the item they wish to buy.
Author - Pragyan Sharma
Till date, there are many new ecommerce solutions in India having a huge customer base. For anyone who has a base and is thinking of growing up his business, this is an enough indication to start with. So what all basic ingredients there are to start your e-commerce business for online selling in India. Here is a quick 5 step ultimate guide for creating a successful online business in 2017:
Business Plan And Capital:
A business plan lists out all the steps required to bring your idea to reality. It also indicates where you will earn your revenue from and what would be the initial setup costs you will incur. You also need the right amount of capital to expand and grow your organization. With too little capital you will end up with stunted growth.
Secured Payment Gateway:
You will need to accept payments through debit cards, net banking and credit cards on your website. Compare the various gateways available and choose one which suits your business structure and revenues. Plan Out Logistics:
Delivering the product to your customer on time is a big challenge for virtual stores. Though online stores can use courier companies for delivering their product to customers, there are specialist companies that handle logistics and product delivery for e-commerce.
Digital Marketing:
Make sure you optimize every product and section names to help them turn up organically on search engines. Organic searches are one of the driving forces of sales. Take care to use keywords based on trending searches by customers.
Testing And Launch:
Before going for a public launch it is always advisable to launch it among a small group of dedicated users. This is called beta testing in which select members of the public are allowed to test your product and services. Chart out an elaborate launch plan and network with bloggers to review your services. You can also issue press releases to media outlets for publication.
Author - Pragyan SharmaContent Writer at Buildabazaar - The best ecommerce platform in India |
Malvi Modi
Renowned in Buildabazaar for her “out of the box” approach, Her obsession is to reach optimal production outcomes and achieve great results for the company. She has been instrumental in branding the company and building the online business.She loves watching movies and big fan of Shah Rukh Khan. Archives
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